Saturday, December 08, 2012

Snowball fight in a box pitches to the Dragons Den

Surely Dragon’s Den is the most fictitious depiction of how ideas get made into marketable products under actually existing capitalism. Most of the ideas depicted on the show seem only a teensy bit more absurd than the one that the folks from This is That came up with a couple of years ago, Snowball Fight in a Box:

In this week's episode of This Is That we feature a documentary on a toy inventor from Kenora, Ontario by the name of Brian Topps. Brian is the creator of Snowball Fight in a Box. Since recording our story with him, Brian had the fortune of making it onto the television show The Dragons' Den. However, he had the misfortune of being told by Dragon Kevin O'Leary that his toy was the "worst idea ever in the Dragons' Den".

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